E-commerce
Your dashboard shows revenue. We show you what you actually keep after fees, returns, COGS, and storage costs.
Revenue Is Not Profit
Your Amazon Seller Central says you did $80,000 last month. Shopify shows another $30,000. The numbers look good. But after FBA fees, referral fees, storage costs, returns, advertising spend, and the actual cost of the products you sold, what did you keep?
Most e-commerce owners cannot answer that question with any confidence. The dashboards show top-line revenue. They do not show true profit by SKU, by channel, or by month. Without that clarity, you are making inventory decisions, pricing decisions, and growth decisions in the dark.
We bring controller-level financial oversight to e-commerce businesses that have outgrown basic bookkeeping. You get actual profit numbers you can trust and use.
Inventory Is Where Profit Hides
Cost of goods sold is the single most important number in your business. It determines your gross margin on every unit you sell. Get it wrong and your entire P&L is fiction. Most e-commerce accounting gets COGS wrong.
The problem is complexity. You buy inventory at different prices throughout the year. Freight and duties add to landed cost. Some units sit in FBA warehouses accruing storage fees. Returns come back damaged or unsellable. Reconciling what you paid for products against what you actually sold requires systems that most bookkeepers never build.
Landed Cost Tracking
Landed Cost Tracking
We calculate true product cost including purchase price, freight, customs duties, and any prep fees. This gives you accurate gross margins by SKU instead of rough estimates based on purchase orders.
Inventory Valuation
Inventory Valuation
Proper FIFO or weighted average costing applied consistently. Inventory counts reconciled to your books. Dead stock and slow movers identified so you can liquidate before storage fees eat the margin.
The Problems That Compound
Selling online across multiple states creates sales tax obligations that did not exist a few years ago. Economic nexus rules mean you may owe sales tax in 20 or 30 states based on revenue thresholds. Most e-commerce businesses either ignore this problem until it becomes a crisis or overpay because they cannot figure out the rules.
Then there are the platform fees. Amazon alone has referral fees, FBA fees, storage fees, advertising fees, and reimbursements for lost or damaged inventory. The settlement reports are dense and difficult to reconcile. Money leaks out in small amounts that add up to thousands per month. Without careful tracking, you will never know what you should have been paid versus what you actually received.
Sales Tax Exposure
Sales Tax Exposure
We conduct nexus analysis to determine where you have filing obligations. Returns get filed correctly and on time. No more guessing about which states require registration or hoping the problem goes away.
Platform Reconciliation
Platform Reconciliation
Amazon payouts, Shopify payments, and other channel settlements reconciled to your books. Fee discrepancies identified. Reimbursement claims tracked. You see exactly where your money goes on each platform.
Financial Clarity for Growth
When your financials are clean, you can finally see your business clearly. You know which products make money and which ones look busy but generate no profit. You know which channels are worth the effort and which ones drain resources. You can negotiate with suppliers from a position of knowledge because you understand your true margins.
Clean books also open doors. Banks want to see organized financials before extending credit lines for inventory purchases. Investors and acquirers need auditable records. If you ever want to sell the business or bring in outside capital, the financial foundation has to be solid. We build that foundation.
Unit Economics Visibility
Unit Economics Visibility
Profit by SKU, by channel, by campaign. You see what actually drives margin in your business and can double down on winners while cutting losers. Decisions based on data instead of gut feel.
Funding and Exit Readiness
Funding and Exit Readiness
Financial statements that hold up to scrutiny. Inventory records that reconcile. Revenue recognition done correctly. When opportunity knocks, you are ready to respond with confidence.
Premium Controller & CFO Advisory Firm
Next Step:
Let's Talk About Your Business
Tell us about your business and your goals. We'll discuss how Jargo can support your financial operations and growth.